Sada 22 Podcast Conference

Everyone is starting a podcast. Whether recording from a living room or a big production studio, content creators are everywhere – how can you stand out?

Art Jameel partners with mstdfr and Kerning Cultures Network to host Sada 22 Podcast Conference at Jameel Arts Centre, Dubai’s hub for contemporary arts and creativity.

Building on the two editions of the Middle East Podcast Forum, Sada [Arabic for ‘echo’] continues as a community-driven event advancing regional perspectives on podcasting. This edition’s theme Break through the Noise, is an afternoon-long event including panels, networking sessions and moments to meet fellow English and Arabic-speaking podcasters and podcast aficionados.


1:00 – 2:00pm Arrival window

2:00 – 2:15pm Welcome remarks

2:15 – 2:45pm Panel #1: Advertising, But Not Really: Branded Content & Podcasting

This panel will explore how brands can utilise podcasts to build their following, and how podcasters can work with brands to build longer-lasting, sustainable shows. Brands and ad agencies are increasingly working with content creators to build brand identity, and podcasters are content creators (just in audio form).

2:45 – 3:15pm Panel #2: Building a Narrative that Stands Out

In this discussion, panelists will elaborate on the many forms of storytelling that work in building podcasts. Tips will be given on interviewing, but the aim is to go beyond the interview and look at how podcasters can stand out by exploring different narrative styles.

3:15 – 3:45pm Coffee and networking break

3:45 – 4:15pm Panel #3: The Role of Video in an Audio-first Format

What role does video have in an audio first role? A look at how video can complement podcasts, and how video-first platforms are turning to podcasts for inspiration

4:15 – 4:30pm Short break

4:30 – 6:30 Speed networking sessions and Breakout sessions including:

  • How to Monetize
  • How to Pitch a Podcast
  • Giving Creators a Platform
  • Finding & Expressing Your Voice: Why it Matters to be Local
  • Building a Niche Podcast

6:30 – 7:00pm Closing remarks



Based out of Jeddah, Saudi Arabia, The Mstdfr Network is the country’s first podcast network. The Mstdfr Network aims to be a leading platform for independent Middle-Eastern podcasters to share their content and get their voices heard. Mstdfr’s talk shows cover you’ll find  business, culture, entertainment, science, and much more.

Kerning Cultures Network

Founded in 2015, Kerning Cultures Network is the first venture-funded podcast company in the Middle East. The Network is a female-led enterprise featuring a line up of award-winning immersive Arabic and English podcasts for curious listeners. Kerning Cultures builds communities with the conviction that the Middle East has a vast amount of really good stories that are waiting to be told.